Anytime Fitness
Anytime Fitness is known for having a friendly, open, neighborhood vibe. They pride themselves on being truly a gym for everyone. For the website redesign they wanted to integrate their social presence as well as feature success stories from all around the world. The redesign included the homepage and a template for local gym pages.
Project ROLES
Creative Director – Josh Esguia
Senior Art Director – Gilbert Cordial
Senior Designer – Erin Magbee
Senior UX Designer – Jennifer Miller
Project type
System Design
Website Redesign
Real People. Real Stories.
Anytime Fitness does an amazing job creating an open and non-intimidating gym experience, no matter what your fitness level, so it was very important to us to feature real people in our photography. The team traveled to a local gym franchise to interview the owners as well as capture photos of the local members.